Hello I'm
Ced Apelo
Senior Web Developer | Based in the Philippines
I build fast, SEO-optimized websites that drive business results. With 8+ years of experience, I specialize in high-performance WordPress systems — custom-built for growth, clarity, and conversion. Every project is engineered with strategic intent, modern UX, and technical reliability.
What sets me apart
More Than a Developer — A Strategic Partner in Every Build
I don’t just take briefs — I bring direction, structure, and leadership to digital projects. Every site I build reflects deep experience and an obsession with results.
Websites Built
8+ years building growth-focused websites
Strategic thinker with a performance mindset
Specialized in scalable WordPress development
Proven success in SEO, UX, and speed optimization
Clear communicator with strong attention to detail
Reliable delivery, even on tight deadlines
My Specialties
Strategic Expertise That Delivers
I build custom WordPress websites designed to move your business forward. Whether you’re starting from scratch, rebranding, or scaling your platform, I create solutions that are lean, SEO-ready, and fully optimized for speed, structure, and user experience. Every site is engineered to convert, manage content easily, and grow with your business.
Experience & Credentials
Find all my details here...
From Design to Delivery — 8+ Years of Impact in Web Development
For 8+ years, I’ve built high-performing websites for businesses in e-commerce, real estate, healthcare, coaching, education, and B2B services. While I specialize in custom WordPress development, my work is strategy-led — focused on speed, structure, SEO, and growth.
From agency white-label to direct client work, I’ve launched 75+ sites that go beyond aesthetics — delivering real business results through clear systems and performance-driven builds.
Name
Francis Cedric Apelo
Location
Philippines
(+63) 935-8094-170
Experience
8+ Years
Availability
Freelance / Remote Projects
Language
English, Filipino
Skills
Frontend Development
Backend Development
Pagespeed Optimization
Website Security
Cpanel & Hosting
DNS Management
Software
Experience
01/2023 –– 06/2025
Senior Web Developer
Authority Solutions©
08/2023 –– Present
Senior Web Developer
Rank Puerto Rico
11/2024 –– 05/2025
Lead Web Developer
Deal Finders P.R.
06/2022 –– 12/2023
Web Developer | Mobile App Developer | UI/UX Designer
Property Inc
12/2020 –– 12/2022
Lead Web Developer | UI/UX Designer
MB Media Solutions
04/2020 –– 06/2021
Full Stack WordPress Developer
Stacked Site
Education
03/2008 –– 04/2011
University of the Philippines Open University
BA Multimedia Studies
03/2008 –– 04/2011
University of the Philippines Los Banos
BS Applied Mathematics
Experience & Credentials
High-Impact Web Projects Built for Growth
From lead gen sites to full-scale business platforms, my builds are fast, scalable, and conversion-focused — crafted to grow brands in e-commerce, real estate, healthcare, coaching, and more.
Property Inc is an Australian-based community platform designed to educate, engage, and empower individuals in the world of property investing. The goal was to deliver a fully integrated online experience combining educational modules, community access, and gated content for members, all while maintaining a polished, conversion-friendly user interface. Built with WordPress, Elementor, and the BuddyBoss […]
Dragons Abreast is a national organization that promotes health and breast cancer awareness through dragon boating activities. Their new website needed to centralize team directories, community events, health education, and donation tools—all while reflecting a warm, energetic, and mission-driven brand identity. Using WordPress and Beaver Builder, I developed a custom site architecture that included community […]
Comic Express is a learning and commerce platform developed for an art education business focused on comic creation, digital drawing, and illustration. The client needed a robust, scalable solution that would support both instructional content and product-based monetization. I built the system using WordPress and Beaver Builder, prioritizing layout control and reusable design elements. LearnDash […]
Aesthetics Ed is a professional training platform for medical practitioners in the field of aesthetic procedures. The client needed a secure, scalable learning environment that also supported digital product sales and onboarding materials for students and medical professionals. Using WordPress and Beaver Builder, I developed a modular layout system that balanced brand consistency with editing […]
Quantek, a UK-based provider of oxygen and carbon dioxide monitoring equipment, needed a modern, efficient platform to manage both product visibility and customer conversion. The goal was to create a digital storefront that was fast, secure, and adaptable, all while communicating the high-tech nature of the products and services offered. The development began with WordPress […]
Traders With Edge is a modern online platform designed to empower aspiring and active traders through structured education, community learning, and access to proprietary tools. The project demanded a multi-functional WordPress solution that could support course delivery, gated content, ecommerce flows, and member engagement—all from a single dashboard. Built on Elementor and BuddyBoss, the platform […]
The Journey Within is a content-heavy spiritual and educational platform that required a thoughtful layout, clear hierarchy, and structured backend for ongoing updates. The website focuses on helping visitors access deep, long-form articles and guided content, while maintaining a serene visual atmosphere. Built using Oxygen with ACF Pro, the site offers complete content control through […]
Deal Finders P.R. is a dynamic listing and booking platform designed to promote small businesses and service providers across Puerto Rico. Built from scratch using Elementor, the website offers a clean, fast, and user-first experience with robust backend flexibility. The core of the site is a searchable directory powered by custom post types and ACF […]
Island Home Inspections P.R. is a trusted property inspection service operating across Puerto Rico. The website was created to convey professional authority while optimizing for local SEO and lead conversion through responsive form UX. Built on WordPress with Oxygen, the design is clean, modular, and mobile-first. Using ACF Pro, I structured backend content to be […]
MB Media Solutions is a digital media consultancy that required a crisp and informative brochure-style website to showcase their services and past work. The goal was to present a clean interface, simple interaction points, and a lightweight user experience optimized for lead capture and client trust. Using WordPress and Elementor, I designed a fully modular […]
2022
Real Estate
Featured | Brochure / Booking | E-commerce | Learning Platform | Membership / Community | Mobile App
2020
Real Estate
Membership / Community | Featured
2020
Creative / Media
E-commerce | Learning Platform | Membership / Community | Featured
2021
Healthcare / Wellness
E-commerce | Learning Platform | Featured
2020
Merchandise / Retail Brand
E-commerce | Featured
2022
Finance
E-commerce | Learning Platform | Membership / Community | Featured
2023
Coaching / Personal Development
Brochure / Booking | Directory
2025
Real Estate
Directory
2024
Construction / Home Services
Brochure / Booking
2022
Marketing / Advertising
Brochure / Booking
Testimonials
What Clients Are Saying
Anna M., AU
Small Business Owner
"Even from the first email, he felt like someone I could trust. There’s just a natural sincerity in how he works—no shortcuts, no excuses. He took the time to understand what mattered to me, and that made all the difference."
Kyle M., CA
Digital Consultant
“He didn’t just deliver a website—he helped me see my business in a new light. There’s a rare kind of clarity he brings to the process. I’ve worked with a few freelancers before, but with him it felt like I was building something with a partner who actually cared. Super responsive, zero fluff."
Zachery B., US
Founder & CEO
"The best thing about working with Ced is his calm confidence. There was no ego, no sales talk—just focus, kindness, and solid work. I felt heard every step of the way, and that matters more to me than any technical skill."
James K., UK
Coach & Author
“Ced’s humility is notable. He listens intently and always speaks spot on. I’ve worked with agencies that overpromise and underdeliver and this guy is the opposite—quiet but strategic and consistent. That’s what makes him and his work remarkable.”
Maya T., US
Independent Artist
“He brings thoughtful, grounded energy that’s hard to find in this industry. He asks the right questions, delivers beyond expectations, and somehow makes the entire process feel lighter. If you're looking for someone who respects your vision and brings calm execution, Cedric is your guy."
Christopher E., PH
Coach & Entrepreneur
"I appreciated how Ced respected my time and my limitations. No pressure, no jargon—just clear communication and consistency. He takes his craft seriously, but never makes it feel complicated. That balance is what stood out."
Companies I worked with
Chosen by high-performing companies that value execution.
Get in Touch
Let’s Build What Your Business Deserves
Share what you’re building using the form — whether it’s a one-off project or a long-term role, I’ll take it from there.
Partnering with brands to deliver clean, high-performing websites — built for speed, structure, and sustainable growth across e-commerce, B2B, coaching, and more.